AUSTRALIA, OCEANIA â€” Friday, June 24, 2011 8:26
Tourism Gets Social
3 Very Cool Global Experiential Campaigns
Wednesday, June 22, 2011 8:30
Hondaâ€™s Interactive Dream Wall, Australia When you have a playful, smart-thinking, universal brand like Honda, everything about what you do just has to resonate with the overall brand positioning. How you talk, act, engage â€“ it all has to be synchronised. What I love about this interactive experiential campaign is that it hooks and captivates (on the emotional side) and […]
From Hunter to Gatherer. The Social Evolution of Recruitment.
Monday, June 20, 2011 9:00
It wasnâ€™t long ago marketers were making â€˜acquisitionsâ€™ of customers. Now theyâ€™re â€˜building communitiesâ€™. Watch the language of recruiters, and youâ€™ll see they too have changed tactics. The head hunters have downed with spears, opting for the warm embrace. â€˜Building communitiesâ€™ has suddenly become the passion of every club, company, rock band, and action group in the rush on social […]
Online Reputation: A Brave New World for Communicators
Tuesday, April 19, 2011 7:00
Online reputation management: What does your bossâ€™s star sign and Scientology have to do with to managing your companyâ€™s online reputation?
Brand Image + Social Media: Aussie Executives top concern
Thursday, April 7, 2011 9:39
The Aon survey, now in its ninth year, canvasses views from 446 Australian corporations and government bodies.
Social media gets special mention in the report as a key and growing perceived risk, with the survey citing â€œâ€¦increased use of social networksâ€¦ providing potential risk to an organisationâ€™s brand, image and reputation.â€
New survey shows Social Media shift for Australian communication professionals
Wednesday, March 16, 2011 10:11
A new survey of Australian communications professionals shows more than half now believe social media has supersededÂ traditional forms of media. More than 460 communicators were surveyed by Sydney based corporate affairs and communications recruitment consultancy Salt and Shein in December 2010. The survey shows 52 per cent of respondents said social media has replaced the focus on â€˜all traditional mediaâ€™ […]
How does buying sexy underwear help flood victims in Australia?
Wednesday, February 23, 2011 19:22
AussieBum, the Australian owned global menâ€™s underwear brand, is in the midst of a campaign to support those affected by the devastating floods that ravaged the east coast of Australia in January 2011. So what does sexy underwear have to do with helping flood victims in Australia? Itâ€™s simple. AussieBum have released a range of means underwear aptly named […]
How To Use Google Alerts For Online Reputation Management.
Tuesday, January 25, 2011 15:46
How do you know who is talking about your brand online? Google Alerts is an effective free option to manage the reputation of your brand online. Online reputation management is the practice of consistent online research and analysis your brands reputation. Word of mouth can spread across the globe in a matter of minutes. Which is great for viral marketing […]
Top 10 websites favoured by Australians
Tuesday, January 25, 2011 15:45
Looking at Australiaâ€™s top 10 websites, it is obvious that like many western countries Australian consumers, favour search and social networking. Â The top 10 websites include big brands like Google, Facebook, YouTube, Yahoo and Twitter. The top 10 websites list was Â sourced from Alexa the web information company. Alexa rank the sites based on a combination of monthly visitors and