.GLOBAL, UNITED KINGDOM â€” Saturday, July 14, 2012 14:31
Social Data: Stop Listening and Start Thinking
Business to Business Social Media Marketing: Why Age Matters
Monday, May 7, 2012 11:18
Most of us know that Business to Business (B2B) Social Media Marketing is about Social Data (Profiling your customers) and Social Content (delivering content that builds awareness, informs, generates and nurtures leads). Which sounds simple enough. So why is it that so many brands and agencies struggle with Social Media Marketing in the B2B space? Afterall, these decision makers are people too. They have families, friends and like sharing experiences. Therefore they should be on Facebook, Twitter, Linkedin and YouTube. Right?
Facebook Timeline for Brands: Think Like an Editor
Monday, April 30, 2012 12:48
Brands have spent the last few years and a lot of money learning how to become journalists. Theyâ€™ve struggled with how to originate content that will resonate with their consumers/readers and how to capture their audienceâ€™s attention with creative headlines/status updates. But with the introduction of Facebook Timelines itâ€™s time for another big shift in how brands behave in social media.
Social Enterprise: The BBC Updates itâ€™s Guidelines & Takes A Big Leap Forward
Saturday, March 10, 2012 9:09
BBC Newsâ€™ latest iteration of its Social Media Guidelines suggests the organisation is serious about moving towards becoming a truly Social Enterprise, or as Sunny Hundal candidly puts it, â€œsocial media or deathâ€, though clarifying that with the caveat that he may be paraphrasing. https://twitter.com/#!/sunny_hundal/status/174245001528750080 Joking aside, the guidelines state very clearly that â€œUnderstanding social media is not an optional […]
How Britains Got Talent used Social Media to Engage Viewers
Sunday, June 19, 2011 11:53
The famous UK reality TV talent contest â€œBritainâ€™s Got Talentâ€ has an average viewing audience of 10+ million. The lucky winner is given the opportunity to perform in front of the Queen at the Royal Variety Performance. They also receive a cash prize of Â£100,000. The 2011 edition of the program was great example of how Reality TV shows can […]
Hyundaiâ€™s New Viral Video Campaign: New Thinking. New Possibilities
Friday, May 27, 2011 8:00
The use of this technology is a brillant accompinment to their new slogan â€œNew Thinking. New Possibilitiesâ€. Itâ€™s a great example of a brand embracing new technology to entertain and wow their consumers whilst repositioning their brand.
The Royal Wedding & Social Media
Thursday, May 26, 2011 8:00
Whilst there was much secrecy surrounding the Royal Wedding, including the dress and the order of the service, Clarence House should be commended for its use of social media. Social platforms were embraced to publicise the photos on Flickr and covering real time response to the event through Twitter. This article explores the use of social media through out the 2011 Royal Wedding.
Toyotaâ€™s Award Winning Green Social Media Campaign
Monday, May 23, 2011 8:00
Saatchi Sweden and Toyota created a campaign based on the idea that if you had to drive with a glass of water on your dashboard you would drive smoothly and avoid abrupt acceleration and deceleration which would reduce fuel consumption by up to 10% and could lover carbon dioxide emission by 2 million tons a year. The â€œGlass of Waterâ€ campaign is centred around a great iPhone application. Of course weâ€™ve tracked a video of the campaign for those of you whoâ€™d rather watch than read. Enjoy.
Nike ID Engage Consumers on Facebook through Billboard contest
Wednesday, May 18, 2011 8:00
Whatâ€™s a unique way to activate or grow your Facebook Fan Page? Engage the fans and let them design your product. Thatâ€™s exactly what Nike ID are doing and with great success. Check out how they managed to activate and grow their Facebook fan base whilst selling customised shoes and getting users to design their next billboard.
Infographic: Facebook vs. TV. What is Britainâ€™s Preference?
Wednesday, May 4, 2011 7:00
This infographic of Facebook vs. TV shows that the British public spend more time using Facebook than they do watching TV. In fact, of the 3000 people surveyed the average person spent 2.5 hours on Facebook compared to only 2 hours watching TV. Is it any wonder that so many brands are not only shifting marketing budget online