.GLOBAL â€” Sunday, November 4, 2012 20:39
A Step Towards Social Commerce? Facebook Testing a Want Button
How Transmedia Storytelling will Transform the Role of the Content Strategist
Monday, August 27, 2012 11:31
How users consume content is changing at a rapid rate. Social Media, mobile and Gamification have all created a need for how brands conceptualise, create, syndicate, manage and optimise content. This shift in thinking means content strategists will need to be cross-discipline. To meet this user generated demand for a Transmedia experience content strategy needs to shift from static content, served up to a passive audience through informative messages, to dynamic content co-created with a participatory audience through interactive messages.
The Future Of Content Strategy: User Informed Content
Saturday, August 25, 2012 12:28
Social data is the foundation of a User Informed Content Strategy. Once you understand the opinions and interests of your audience, what they are searching for online and what content they consume and/or advocate you can create, curate or repurpose content to align your brands messaging with these audience insights.
Some Food For Thought On Social CRM (SCRM)
Saturday, August 11, 2012 12:11
Social CRM or SCRM is still a confusing topic for many brands and their agencies. Hereâ€™s why it shouldnâ€™t be and why youâ€™re probably already halfway there. Social CRM is simply an evolution of customer relationship management models to include new data sources (social data) and communication channels (social communities). By now, most brands already have social media communities i.e. Facebook and Twitter pages. So think about this. If youâ€™re brand already has social media communities, you already have a Social Customer Relationship Management model. Right?
A Lesson in Social Data for Brands: Expression vs. Intention
Sunday, August 5, 2012 13:39
Social Data is an amazing source of consumer expressions that allows brands to draw audience insights, measure campaign effectiveness, respond in real time, create engagement platforms and profile their customers. The process of Social Listening is a very effective method of capturing these expressions but it can be difficult to determine the users intent behind the expression unless they explicitly […]
Social Data: Stop Listening and Start Thinking
Saturday, July 14, 2012 14:31
Social Data is currently the fastest growing discipline in Social Media Marketing. Many brands have embraced â€˜Social Listeningâ€™, (the process of capturing conversations from the social media). So why am I now telling you to stop listening? Simple, I want you to get value from the mass of social data out there and not just do it for the sake of it.
Social Media Influence Scores: The What, Why & How
Wednesday, June 6, 2012 17:23
Online Influence Scores are a method of ranking the influence individuals their Social Media networks. Big brands have known for decades that influential people can help increase brand or product credibility and influence purchase decisions. Traditionally these influencers have been celebrities that charge large fees for their endorsement. With the prolific rise of Social Media things have changed. Celebrities still play a role but the real opportunities to connect your brand with targeted and highly engaged audiences is with the new breed of influencers.
Facebook Timeline for Brands: Think Like an Editor
Monday, April 30, 2012 12:48
Brands have spent the last few years and a lot of money learning how to become journalists. Theyâ€™ve struggled with how to originate content that will resonate with their consumers/readers and how to capture their audienceâ€™s attention with creative headlines/status updates. But with the introduction of Facebook Timelines itâ€™s time for another big shift in how brands behave in social media.
The 5 Stages of Social Media Engagement: Part 5 of 5 â€“ FULLY ENGAGED
Friday, February 17, 2012 11:00
Most marketers agree that thereâ€™s 5 stages of social media engagement; from the least engaged enterprise (marketing only through traditional channels), to the fully engaged enterprise (achieving highly desirable social media business outcomes). In our series on social media engagement, we describe each of the 5 stages to inspire thinking about how to develop or further develop your own structure […]
The 5 Stages of Social Media Engagement: Part 4 of 5 â€“ MEASURABLE
Thursday, February 16, 2012 11:00
Most marketers agree that thereâ€™s 5 stages of social media engagement; from the least engaged enterprise (marketing only through traditional channels), to the fully engaged enterprise (achieving highly desirable social media business outcomes). In our series on social media engagement, we describe each of the 5 stages to inspire thinking about how to develop or further develop your own structure