JORDAN, MIDDLE EAST â€” Monday, August 22, 2011 20:04
Facebook is being used to spread HATE in the Middle East
Media in Jordan Attempt to Turn Public Away from Facebook
Monday, August 22, 2011 20:03
Al Liwa a prominent newspaper in Jordan recently Â published an astonishing article titled â€œFacebook is swallowing our youth and threatening what remains of our valuesâ€. The title is just the beginning of the twisted logic that follows it. Here are some of the scary points the article made about Facebook in an attempt to scare itâ€™s readers. 1. You can […]
Marketing in the Middle East? Try Crowd Sourcing the Locals.
Thursday, June 23, 2011 8:30
Marketing in the Middle East can be very difficult if you donâ€™t have local knowledge. However, Roba Al-Assi recently wrote an article for Venture Magazine in which a solution was proposed. Roba recommended trying the Middle Eastâ€™s first online community aimed at marketing professionals, named MarketingHub. Roba tested crowd sourcing on this site for her own company. The task she […]
Media Consumption in the Middle East: Some Surprising Facts About This Region
Tuesday, June 21, 2011 8:30
On a recent trip to Jordan I read an article that discussed the most trusted media sources for Middle Easterners during the current political turmoil . The article, printed in Venture Magazine,Â highlighted some very interesting differences in the media consumption of different age groups within Jordan. Some surprising facts included: No one over 55 uses the Internet as a […]
Memac Ogivly & Mather Announce Merger with Advize
Sunday, June 19, 2011 17:08
Memac Ogilvy & Mather Jordan has merged with the success Amman-based independent advertising agency, Advize. The new entity will be called MemacOgilvyAdvize. The formation of this new entity is said to bring a stronger integrated approach to managing brands in the Jordanian market. â€œAdvize brings a strong creative focus and local know-how whilst Memac Ogilvy & Mather brings a strong […]
How to reach consumers in Saudi Arabia via social networks.
Tuesday, January 25, 2011 19:14
If you are asking yourself which social networks will reach Consumers in Saudi Arabia, itâ€™s likely you are either new to marketing within this country or you are new to using social media for marketing. To simplify matters Iâ€™ll cover off the top 3 social networks that are easy to use and will give you the greatest reach. The website […]
How To Use Google Alerts For Online Reputation Management.
Tuesday, January 25, 2011 15:46
How do you know who is talking about your brand online? Google Alerts is an effective free option to manage the reputation of your brand online. Online reputation management is the practice of consistent online research and analysis your brands reputation. Word of mouth can spread across the globe in a matter of minutes. Which is great for viral marketing