Europe Germany Italy North America Spain United Kingdom USA, , , , , , , , , , , , , , , — February 28, 2011 16:54 — 0 Comments

Social Media Marketing to reach Social Elite consumers.

If your brand seeks to reach the social elite consumer in the USA or Europe using social media, think outside the usual suspects and take a look at A Small World. This site is an invite only private social network that’s like Facebook for the movers and shakers of the world.

 

A Small World refers to itself as being “the world’s leading private online community that captures an international network of people who share similar lifestyles, interests and perspectives”.

A quick look at the sites member demographics and you soon realise it’s the place to be for any luxury brand or high-end service. The site may only boast 600,000 + members, but these users certainly pack a punch when it comes to influence power. The average user age is 33 with 55% men and 45% women. Now for the interesting bit, the average household income of users on A Small World is $440,000.

After checking the geographic popularity of the site on Alexa I found that over 59% of the sites visitors come from the USA, Italy, the UK, Germany and Spain. Which makes sense, when you consider global wealth distribution.

ASW boasts 360 degrees marketing solutions, which includes banner Media, sponsorships, member opportunity program, post event coverage and follow-up outreach.

As an advertiser or sponsor with ASW you can reach the affluent members via the ASW’s:

  • Dedicated email sponsorship
  • Standard media placements for traditional banner and custom interactive advertisements.
  • Direct messages
  • City guides
  • ASmallMagazine
  • Forums
  • Global events calendar
  • Marketplace – where members go to buy and sell products.
  • Bi-monthly newsletter
  • Dedicated email sponsorship

When it comes to reaching wealthy and influential online consumers in the USA or Europe it really is a small world.

Please leave a comment for us if you have anything to add or would like to know more about this social network or marketing luxury brands.

 

About the author

Kohlben Vodden has written 11 articles for WhatWorksWhere.com

I’m the founder of WhatWorksWhere.com and specialise in global social media, emerging technologies and communications. My experience in new media spans 20+ countries. You can follow me on Twitter @kohlben

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