Europe France, , , , , , , , , , , , — April 20, 2011 8:00 — 2 Comments

NEW Viral Video Marketing Campaign: Evian: Baby Inside

Evian are back with a new viral video marketing campaign. Hot off the press, the viral video has already made the viral charts. The International version of the ‘Baby Inside’ video has already received 7764 views on YouTube, 222 Facebook shares and 10 blog posts (+1 more now that we’ve decided it’s worthy of sharing with you all).

I believe it’s an awesome accompaniment to the Evian Roller Babies video that went viral in 2009. The new fresh angle that BETC Euro RSCG have taken with the video is really inspiring. I’m betting that this one will be more successful than the Evian Roller Babies concept.

The campaign includes a website that allows consumers to add their own footage of the “Let’s Baby Dance”, using their web camera. Visitors can also buy the t-shirt that is featured in the video for 30 euros and download the very catchy tune from itunes.

Here’s the video. Don’t forget to share this article with your friends.

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About the author

Kohlben Vodden has written 39 articles for WhatWorksWhere.com

I’m the founder of WhatWorksWhere.com and specialise in Social Media, Mobile Marketing and Emerging Technologies at a truly international level. My experience in new media spans 20+ countries. You can follow us on Twitter. or join our LinkedIn Group.

2 Comments

  1. Andreas says:

    Bottled water is bad for the planet, period. A glitzy ad campaign doesn’t change that.

Leave a Comment for Andreas

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