Sunday, November 4, 2012 20:39
Facebook has started testing a “Want” button with a small number of retail brands in the US. This new functionality will encourage users to click the “Want” button whilst browsing a brand’s collection via their Facebook page to express their desire to own something. This social action will then be shared through the users timeline and collated to wish lists of products in a mood-board fashion similar to Pinterest, with the added bonus of including a retail link.
Monday, August 27, 2012 11:31
How users consume content is changing at a rapid rate. Social Media, mobile and Gamification have all created a need for how brands conceptualise, create, syndicate, manage and optimise content. This shift in thinking means content strategists will need to be cross-discipline. To meet this user generated demand for a Transmedia experience content strategy needs to shift from static content, served up to a passive audience through informative messages, to dynamic content co-created with a participatory audience through interactive messages.
Saturday, August 25, 2012 12:28
Social data is the foundation of a User Informed Content Strategy. Once you understand the opinions and interests of your audience, what they are searching for online and what content they consume and/or advocate you can create, curate or repurpose content to align your brands messaging with these audience insights.
Saturday, August 11, 2012 12:11
Social CRM or SCRM is still a confusing topic for many brands and their agencies. Here’s why it shouldn’t be and why you’re probably already halfway there. Social CRM is simply an evolution of customer relationship management models to include new data sources (social data) and communication channels (social communities). By now, most brands already have social media communities i.e. Facebook and Twitter pages. So think about this. If you’re brand already has social media communities, you already have a Social Customer Relationship Management model. Right?
Sunday, August 5, 2012 13:39
Social Data is an amazing source of consumer expressions that allows brands to draw audience insights, measure campaign effectiveness, respond in real time, create engagement platforms and profile their customers. The process of Social Listening is a very effective method of capturing these expressions but it can be difficult to determine the users intent behind the expression unless they explicitly [...]
Saturday, July 14, 2012 14:31
Social Data is currently the fastest growing discipline in Social Media Marketing. Many brands have embraced ‘Social Listening’, (the process of capturing conversations from the social media). So why am I now telling you to stop listening? Simple, I want you to get value from the mass of social data out there and not just do it for the sake of it.
Wednesday, June 6, 2012 17:23
Online Influence Scores are a method of ranking the influence individuals their Social Media networks. Big brands have known for decades that influential people can help increase brand or product credibility and influence purchase decisions. Traditionally these influencers have been celebrities that charge large fees for their endorsement. With the prolific rise of Social Media things have changed. Celebrities still play a role but the real opportunities to connect your brand with targeted and highly engaged audiences is with the new breed of influencers.
Monday, April 30, 2012 12:48
Brands have spent the last few years and a lot of money learning how to become journalists. They’ve struggled with how to originate content that will resonate with their consumers/readers and how to capture their audience’s attention with creative headlines/status updates. But with the introduction of Facebook Timelines it’s time for another big shift in how brands behave in social media.
Friday, February 17, 2012 11:00
Most marketers agree that there’s 5 stages of social media engagement; from the least engaged enterprise (marketing only through traditional channels), to the fully engaged enterprise (achieving highly desirable social media business outcomes). In our series on social media engagement, we describe each of the 5 stages to inspire thinking about how to develop or further develop your own structure [...]